MYCHA Bubble Tea and Matcha
Stone frontage, timber seating and a two-level tea space.
- City
- Tbilisi, Georgia
- Address
- 9 Ilo Mosashvili St, Tbilisi 0179, Georgia
- Hours
- Daily 12:00–22:00
- Phone
- +995 500 50 62 02
Stores
One leaf from China, shaping a new healthy tea lifestyle.
We are early on purpose. Georgia is the proving ground: start small, get the cup and the system right, then open the next market.
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Inside the store
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Tea counter
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Upstairs seating
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Mezzanine
Mycha bubble Tea and Matcha
Our first store sits in a red-brick building in Tbilisi: between brick walls and arched windows, warm timber tables, a wall of colourful MYCHA letters and a framed Chinese-opera piece. It is the first store — and the proving ground for the whole model.
- City
- Tbilisi, Georgia
- Address
- 17 Egnate Ninoshvili St, Tbilisi, Georgia
- Hours
- Daily 12:00–22:00
- Phone
- +995 500 50 27 69
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Inside the store
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Seating by the brick wall
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Letter wall and booths
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Chinese opera, framed
Footprint
Where we are, and where we are going.
Only Georgia is trading today. Europe, North America and the Middle East are target markets, and Central Asia is on the schedule — we would rather say so than pin a map with stores that do not exist.
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Europe
Paris · London
Strong purchasing power, and young consumers in Paris and London who welcome trendy tea. The market is undersaturated, which supports premium flagship franchise stores.
Target market -
North America
Miami · Chicago · Las Vegas
Tourist-heavy cities with open, inclusive beverage markets. Stores built to be shared build brand awareness across North America quickly.
Target market -
Middle East
Abu Dhabi · Qatar
Abu Dhabi and Qatar have high-spending customers with an appetite for premium treats. Low competition brings steady, profitable franchise returns.
Target market -
Caucasus
Tbilisi, Georgia
A prime Eurasian location with affordable start-up costs, an untapped tea market, and our cross-border base.
Open -
Central Asia
(On the schedule)
Central Asia is next on the schedule. Rising consumption is driving tea demand, and deploying franchises early secures a valuable first-mover advantage.
Planned
5-Year Growth Roadmap
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2026
Launch & Base Building
3–5 pilot stores across Central Asia, Europe, Middle East. Establish MYCHA as Georgia's top-ranked premium tea brand.
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2027
Strengthen & Prepare to Scale
Lock-in market leadership in Georgia. Build infrastructure for cross-border expansion.
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2028
Supply-Chain Enablement & Western Market Entry
Deep global supply-chain partnerships. Launch in Europe & North America, showcase modern Chinese tea culture.
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2029
Regional High-speed Growth
50–100 stores across Central Asia, Middle East, Europe. Target 8–12-month payback for each store.
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2030
Global Footprint & Market Leadership
150–200 global stores. (20% beverage-category market share in core markets. Boost global recognition of Chinese healthy tea-based beverages)
Not in your city yet?
Most of our next stores will be opened by local partners who know their market better than we ever could. If that sounds like you, start here.