FRANCHISE MODEL
SINGLE STORE
For first-time entrepreneurs; lower entry cost with full HQ support.
AREA DEVELOPER
Multiple stores in a defined region with exclusive area rights and sub-franchising.
MASTER FRANCHISE
For large operators; regional exclusivity with sub-franchise development rights.
JOINT VENTURE
For strategic investors; co-investment with HQ for deep alignment and shared upside.
FRANCHISE COOPERATION PROCESS
Franchise Cooperation Process
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Submit Application
Understand cooperation requirements such as investment costs, payback period, product profit, physical stores, etc.
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Qualification Review
Fill out a personal resume and brand awareness information form, and schedule an online/offline interview.
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Site Selection Review
Comprehensively review store information (including turnover estimation, payback period, etc.). On-site evaluation is available if you have a store;
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Contract Signing
Sign a formal contract and brand authorization letter, then proceed to the preparation process with the store lease contract.
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Store Preparation
The company provides store floor plans and renderings; followed by decoration construction, staff training, license handling, and a customized opening plan.
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Grand Opening
Headquarters supervisors will provide on-site guidance to assist in the store's opening.
FRANCHISE SUPPORT
Six Major Supports from Headquarters
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Site Selection Assistance
Provide professional site selection guidance, evaluate the selected store (including estimated turnover analysis, overall investment estimation, etc.) to offer references for site selection.
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Decoration Design
Offer unified standardized decoration design services.
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Supply Chain Empowerment
Provide mature operational links for stores, centralize procurement to reduce costs and control losses.
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Training Support
Provide a comprehensive training system covering theoretical knowledge, product making, equipment operation, as well as special empowerment training related to personnel management.
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Operation Support
online-offline integrated operation support, bestseller store creation, and ensure close guidance from opening to daily operations.
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Product Innovation
Offer high-frequency new product launches and regional customized products; expand the healthy product matrix.
*Investment involves risks. Franchise requires caution.
FRANCHISE FEES
Franchise fees, item by item.
MYCHA standards and other-brand information, shown in separate columns.
- Total investment (USD)
- 150,000–200,000
- Estimated payback period
- 8–12 months
| Fee item | USD | Remarks |
|---|---|---|
| Franchise Fee (3 years) | 30000 Three-year total franchise fee | 30000 |
| Royalty Fees | 3-5% | 0 |
| Security Deposit | 2000 | 2000 |
| Training Fees | BY DAY | 10000 |
| Evaluation Fee | 100 | 100 |
| Equipments Around | 30000-50000 | 30000 |
| Pos system | 600-800 | 600 |
| Initial Stock Cost From | 30000-50000 | 30000 |
| Freight charge | Vary in situation | 5000 |
| Renovation design | 3000 | 3000 |
| Renovation cost | Market rate Vary by location | 30000 |
| Rental Deposit & Others | Vary by location | 2000 |
| Working capital | Vary by location | 20000 |
THE MARKET
WHY GEORGIA?
GEORGIA AS THE STRATEGIC GLOBAL LAUNCH MARKET. START SMALL, PROVE THE MODEL, THEN SCALE WORLDWIDE.
MARKET POSITION
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MARKET SCALE
The global tea-drink market keeps expanding, on track for new highs by 2030 with steady CAGR.
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CONSUMER SHIFT
Consumer preference is shifting from sweet drinks to real tea, from fast food to experience, from function to culture.
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CATEGORY OPPORTUNITY
The category window is open, yet the market lacks a tea brand with genuine cultural depth.
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MYCHA'S ROLE
MYCHA fills that gap a global modern tea brand built on tea culture.
ONE LEAF FROM CHINA SHAPING A NEW HEALTHY TEA LIFESTYLE
EUROPE
PARIS, LONDON
Europe boasts strong purchasingpower. Young consumers in Paris& London welcome trendy tea.Undersaturated market supportspremium flagship franchisestores.
AMERICA
MIAMI, CHICAGO, LAS VEGAS
These tourist-heavy cities haveinclusive beverage markets.Viral-friendly shops help usquickly build brand awarenessacross North America.
MIDDLE EAST
ABU DHABI, QATAR
Abu Dhabi and Qatar hosthigh-spending clients withdemand for premium treats.Low competition brings steady,profitable franchise returns.
CAUCASUS
GEORGIA
Georgia enjoys a prime Eurasianlocation with affordable startupcosts. Its untapped tea marketserves as a great cross-borderbase.
CENTRAL ASIA
(ON THE SCHEDULE)
Central Asia is upcoming. Risingconsumption fuels tea demand.Early franchise deploymentsecures valuable first-movermarket advantage.
THE SYSTEM
BUSINESS ECOSYSTEM
BRAND
·Visual Identity ·Brand Story ·Cultural Positioning
SUPPLY CHAIN
·R&D ·Sourcing ·Logistics
OPERATIONS
·Store Management ·Training ·QC Standards
PROFIT MODEL
·Revenue Structure ·Cost Control ·Margin Optimization
COMPETITIVE MATRIX
MYCHA
TRADITIONAL MILK TEA
CULTURAL FOUNDATION
Deep tea-culture expertise and product-development capability
Fast market feedback but lacks cultural depth
VS
SUPPLY CHAIN DEPTH
Global sourcing network and supply chain integration
Single supply chain
VS
SCALABLE SYSTEM
Digital operations, data-driven decisions
Rule of thumb management
VS
CULTURAL ADAPTATION
7-country operational experience, cross-cultural adaptation
Limited localization capability
VS
HEADQUARTERS EMPOWERMENT
SITE SELECTION
Site Analysis Footfall Assessment Lease Negotiation
TRAINING
Product Training Operations Training Management Training
SUPPLY CHAIN
Sourcing Logistics Inventory
MARKETING
Brand Marketing Local Promotion Digital Marketing
OPERATIONS
SOP Standards QC System Problem Solving
IT SYSTEM
POS Data Analytics Membership
THE PARTNERSHIP
IDEAL PARTNER
VALUES
Recognize MYCHA’s brand philosophy and cultural positioning. Adoptlong-term business thinking, pursue enduring partnership instead ofshort-term speculative gains, align with brand development andjointly build long-term brand value.
CAPITAL
Possess sufficient capital to launch and sustain store operation.Financial strength serves as the foundation. Nevertheless, we valueshared beliefs and long-term commitment far more than capitalalone.
OPERATIONS
Have basic business experience and strong learning ability. Be willingto follow standardized brand systems, pro-actively study storemanagement, product and service workflows and implement brandoperational standards.
LOCAL RESOURCES
Be familiar with local consumer market and own local connections.Capable of adapting to local market and accelerating store imple-mentation. A like-minded quality partner outweighs pure capitalinvestment.
COOPERATION PROCESS
APPLICATION
Submit franchise application and take introductory call. Both sides learn about brand concepts and partner demands to start coopera- tion.
EVALUATION
Conduct comprehensive qualification review, assess capital, resources and values to screen well-matched potential partners.
AGREEMENT
Confirm cooperation details, sign formal franchise contract and complete fee payment to establish legal partnership.
PREPARATION
Complete site selection and store fit-out, deliver full staff training, finish all pre-opening preparation work.
OPENING
Launch soft opening followed by grand opening. Continuous brand support guarantees stable and long-term store operation.
THE VISION
5-YEAR GROWTH ROADMAP
2026
Launch & Base Building 3-5 pilot stores across Central Asia, Europe, Middle East. Establish Mycha as Georgia’s top-ranked premium tea brand.
2027
Strengthen & Prepare to Scale Lock-in market leadership in Georgia. Build infrastructure for cross-border expansion.
2028
Supply-Chain Enablement & Western Market Entry Deep global supply-chain partnerships. Launch in Europe & North America, showcase modern Chinese tea culture.
2029
Regional High-speed Growth 50-100 stores across Central Asia, Middle East, Europe. Target 8-12-month payback for each store.
2030
Global Footprint & Market Leadership 150-200 global stores. (20% beverage-category market share in core markets. Boost global recognition of Chinese healthy tea-based beverages)
AI & DIGITALIZATION
SMART OPERATIONS
AI inventory smart scheduling predictive maintenance
DATA DRIVEN
Site analytics consumer insights marketing optimization
DIGITAL EXPERIENCE
Mobile ordering membership personalized recommendation
TECHNOLOGY MOAT
Technology is a moat, not a gimmick. Digitalization builds the long-term defensive wall.
CONNECTING CULTURES THROUGH TEA
WE BLEND TRADITION WITH MODERNITY TO DELIVER THE HARMONY OF NATURE AND HUMANITY
A GREAT BRAND IS BUILT BY SYSTEMS NOT BY LUCK
MYCHA · GLOBAL FRANCHISE PROSPECTUS
VERSION 1.0
2026
Partnership
Let's build it together.
A great brand is built by systems, not by luck. Behind every MYCHA store sits a full-cycle system — site selection, training, supply chain, operations, marketing and IT — proven first in Georgia before it is exported anywhere.
03 — Products
What brings customers back is what's in the cup.
Every series is built for repeat purchase and word of mouth — and gives a franchise store an edge that is hard to copy.
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Signature Matcha
The red-green cup
Its eye-catching red-green gradient makes it a top seller for social shares and repeat orders.
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Fruit Tea
Signature Mango Pomelo Sago
Its multi-layer flavour and photogenic look drive social sharing and high repeat purchases — a store favourite that brings steady profit for franchisees and builds a unique competitive edge.
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Exclusive Innovative Line
Taro, lychee, purple yam
Innovative, trend-setting best-sellers that break free from homogeneous competition. Unique flavours drive social buzz and attract young customers; these exclusive items build solid product barriers for franchise stores and deliver sustainable long-term profits.
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Seasonal Specials
A reason to come back each season
Seasonal releases create periodic consumption peaks. New arrivals drive repeat purchases, help franchisees capture seasonal traffic and keep the store fresh and competitive.
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Innovation
A moat that is hard to copy
Continuous, unique new releases built on China's R&D and supply chain create brand identity and social talking points, keep stores feeling new, and help partners build a product moat that is hard to replicate.
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Health Line & Hot Beverages
More customers, all year round
The health line widens the customer base, captures the health-drink market and builds a differentiated advantage. Hot beverages fill the gap in cold seasons and cold regions; a balance of hot and cold keeps sales — and franchise revenue — steady all year.
09 — Open markets
Where we are looking for partners.
Georgia is our launch market and already open. Europe, North America and the Middle East are target markets, and Central Asia is on the schedule — if yours is not listed, tell us anyway.
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Europe
Paris · London
Strong purchasing power, and young consumers in Paris and London who welcome trendy tea. The market is undersaturated, which supports premium flagship franchise stores.
Target market -
North America
Miami · Chicago · Las Vegas
Tourist-heavy cities with open, inclusive beverage markets. Stores built to be shared build brand awareness across North America quickly.
Target market -
Middle East
Abu Dhabi · Qatar
Abu Dhabi and Qatar have high-spending customers with an appetite for premium treats. Low competition brings steady, profitable franchise returns.
Target market -
Caucasus
Tbilisi, Georgia
A prime Eurasian location with affordable start-up costs, an untapped tea market, and our cross-border base.
Open -
Central Asia
(On the schedule)
Central Asia is next on the schedule. Rising consumption is driving tea demand, and deploying franchises early secures a valuable first-mover advantage.
Planned
10 — Apply
Tell us about your market.
We read every application ourselves. If there is a fit, we will come back within five working days with a first call.
- enquiries@mycha.life
- mycha.life
- Tbilisi, Georgia