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Est. 2026  ·  Tbilisi, Georgia

Boundless Tea.
Shared Beauty.

Chinese tea heritage, reimagined in Georgia — and made for the world.

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A MYCHA cup held in two hands against a warm pink ground

Brand Manifesto

The world doesn't need another bubble tea brand. It needs a better tea brand.

01 — Signature

Seven series. One leaf.

Whole-leaf tea, fresh milk, real fruit. Every series starts at the leaf — not at a syrup pump.

A layered MYCHA matcha, milk and crushed strawberry in a cup on moss
Whisked and layered

Strawberry Matcha

Whisked matcha and silky milk, plain or poured over hand-crushed strawberry pulp. Rich, bright and not cloying.

A pink MYCHA cup on a dark pedestal beside a camellia branch
Five tea bases

Tea Latte

Whole-leaf tea and fresh milk. Camellia, jasmine, white peach, osmanthus and classic black.

MYCHA brown-sugar bubble tea with boba, fresh milk and a teapot
Slow-cooked boba

Bubble Tea

Brown-sugar boba, slow-simmered for caramel depth rather than for sweetness.

A MYCHA mango pomelo sago with grapefruit and sago against a cut mango ground
Seasonal fruit

Fruit Tea

Seasonal fresh fruit over whole-leaf tea, low in sugar — Mango Pomelo with ripe mango and grapefruit.

Also pouring Pure Tea MYCHA Exclusive Innovative Line Frappuccino

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MYCHA pure tea in a round glass flask and tasting cup on dark volcanic stone

Pure Tea  ·  Zero calorie

02 — Craft

From leaf to cup, with intention.

True tea is not a stack of sweeteners. It is a modern expression of tea culture — and every cup carries an obsession with quality and a reverence for it.

  • 01

    Whole-leaf tea, never powder

    Every base is brewed from whole leaves, sourced through our China R&D and supply chain.

  • 02

    Fresh milk, not creamer

    Premium milk sources, blended so tea and milk stay in balance instead of masking each other.

  • 03

    Low sugar by default

    Low-sugar, low-calorie formulas are the standard setting — not an upgrade you have to ask for.

  • 04

    No artificial flavouring

    Natural ingredients only — no artificial flavourings and no excessive sugar.

How we make it

03 — Origin

Built in Georgia. Inspired by China. Made for the world.

A stone church on a green ridge in the Caucasus mountains of Georgia

Heritage

Chinese tea heritage

A century of tea culture stands behind every base — deep roots, carried from leaf to craft.

Launchpad

Caucasus launchpad

Georgia is our global launch market: start small, prove the model, then scale worldwide.

Vision

Global vision

A modern global tea brand with tea culture — not discounting — at its core.

04 — Space

A quiet room on a loud street.

Fair-faced concrete and light stone outside; warm timber and white space inside. The decoration is deliberately minimal, so the room stays calm.

Inside a MYCHA store: brick walls, a timber ceiling and a long service counter
The MYCHA storefront in Tbilisi, signed in both Georgian and Latin script
First store MYCHA Tbilisi
Tessellated MYCHA letters in a local pattern above banquette seating
Local pattern Cultural detail, one wall only

Materials Fair-faced concrete Light stone Warm timber White space Local pattern

05 — Footprint

One leaf from China, shaping a new healthy tea lifestyle.

  • Europe

    Paris · London

    Strong purchasing power, and young consumers in Paris and London who welcome trendy tea. The market is undersaturated, which supports premium flagship stores.

    Opening

  • North America

    Miami · Chicago · Las Vegas

    Tourist-heavy cities with open, inclusive beverage markets. Stores built to be shared build brand awareness across North America quickly.

    Opening

  • Middle East

    Abu Dhabi · Qatar

    High-spending customers with an appetite for premium treats, in a category that is still lightly contested.

    Opening

  • Caucasus

    Tbilisi, Georgia

    A prime Eurasian location with affordable start-up costs, an untapped tea market, and our cross-border base.

    Open

  • Central Asia

    Kazakhstan

    Rising consumption is driving tea demand. Deploying early secures first-mover advantage.

    Opening

5-Year Growth Roadmap

  1. 2026

    Launch & Base Building

    3–5 pilot stores across Central Asia, Europe, Middle East. Establish MYCHA as Georgia's top-ranked premium tea brand.

  2. 2027

    Strengthen & Prepare to Scale

    Lock-in market leadership in Georgia. Build infrastructure for cross-border expansion.

  3. 2028

    Supply-Chain Enablement & Western Market Entry

    Deep global supply-chain partnerships. Launch in Europe & North America, showcase modern Chinese tea culture.

  4. 2029

    Regional High-speed Growth

    50–100 stores across Central Asia, Middle East, Europe. Target 8–12-month payback for each store.

  5. 2030

    Global Footprint & Market Leadership

    150–200 global stores. (20% beverage-category market share in core markets. Boost global recognition of Chinese healthy tea-based beverages)

06 — Partnership

A great brand is built by systems, not by luck.

Four ways to partner with MYCHA, each backed by the same full-cycle system: site selection, training, supply chain, operations, marketing and IT.

  • Model 01

    Single Store

    For first-time entrepreneurs: the lowest entry cost, with full headquarters support from site selection through opening.

  • Model 02

    Area Developer

    Multiple stores across a defined region, with exclusive area rights and the ability to sub-franchise.

  • Model 03

    Master Franchise

    For large operators: regional exclusivity together with sub-franchise development rights across a market.

  • Model 04

    Joint Venture

    For strategic investors: co-investment with headquarters, deep alignment on brand direction and shared upside.

enquiries@mycha.life

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